LUSH Snow Fairy Promo Caravan

#LUSHLABS – This marketing tour was to promote the client’s (LUSH) Christmas Snow Fairy range. Experiential marketing campaigns are a great way of launching new products, or promoting existing products, into the busy market, and when paired with a branded promotional vehicle, your mobile campaign can be seen nationwide!

*Photography courtesy of It’s In Nottingham

Another project once again working with Now Group. The client approached us to help us with their promo marketing tour by sourcing, branding and touring a stand-out promotional vehicle. The aim of the tour was to promote their festive, sweet scented Snow Fairy range, along with providing personalised Snow Fairy gel bottles, tote bags and newly-launched Snow Fairy glow sticks!

With the caravan and tour logistics provided by ourselves (Classic French Vans), Now Group transformed the custom built vintage caravan into a pretty in pink promo vehicle, fit for a snow fairy! Heading straight from our workshop the promo vehicle made it’s way across the country to Nottingham, where it began it’s first day of it’s marketing campaign, and packed the shelving with products from the Snow Fairy range – which was a huge success! Social Distancing measures of course were in place, with the sampling campaign set up safely abiding by COVID guidelines. The caravan has since made it’s way all around the UK, stopping off at Glasgow, Inverness and Chester, and more locations are yet to come!

Above *Photography courtesy of It’s In Nottingham