The Daniel Wellington project began with a vintage caravan provided by Classic French Vans and later on turned into a promotional vehicle fit for a promotional tour around the UK. The activation tour was promoting their new watches visiting cities including Manchester, Birmingham, and Liverpool with then finishing the week long promotion campaign in Bristol.
Classic French Vans fitted in to the vintage caravan a set of shelves to be able to promotes there new products off with it still looking appealing and presentable.
With the promotion vehicle holding on to the basic facilities to make it still suitable for regular use and ensuring the Daniel Wellington team are still able to use some facilities that are fitted in to the advertisement vehicle. This was ensuring that the general appearance was not ruined. Ensuring to keep the general public who are passing by interested and keen to stop and have a look at what is being advertised.